Paid Advertising Intern

About this Role

Paid advertising is where marketing meets math. You'll manage real Google and Meta ad campaigns with real client budgets, optimize for leads and conversions, and be accountable for measurable ROI. You'll write ad copy, design audience segments, structure campaign hierarchies, and analyze performance data to squeeze more value out of every impression. This is high-stakes, fast-feedback work — a bad creative gets killed in 48 hours, a winning one scales fast. You'll learn more in two months than a course could teach you in a year.

What You'll Do

• Set up and manage Google Search and Display campaigns with proper keyword targeting and bid strategies
• Create Meta (Facebook/Instagram) ad campaigns with audience segmentation and creative testing
• Write and test ad copy variations — headlines, descriptions, and CTAs
• Monitor campaign performance daily and optimize bids, budgets, and targeting
• Run structured A/B tests on creatives and landing pages and document learnings
• Prepare weekly campaign performance reports with clear insights and next-step recommendations
• Ensure proper conversion tracking setup via Google Tag Manager and Meta Pixel

What We're Looking For

• Basic familiarity with Google Ads or Meta Ads Manager (certifications are a bonus)
• Understanding of key performance metrics — CTR, CPC, ROAS, CPA, and conversion rate
• Ability to write crisp, benefit-driven ad copy under character limits
• Analytical mindset — you look at data to make decisions, not gut feelings alone
• Comfortable with Google Sheets for performance tracking and reporting

Your Perks & Benefits

Key Skills